Custom Design & Development

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You have a vision. We can help you implement it.
Great software should solve business problems, delight customers, and propel growth for the future of your company. With Kitestring’s custom design and development services, you can achieve it all (and look great doing it).
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We bring your vision to life

Discovery

The product process typically starts with an idea or a problem statement – the discovery phase. We conduct deliberate design thinking practices and market research to decide how to pursue an idea. Each practice is an artifact that’s produced to be referred throughout the rest of the design and development process.

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User Research
User Research
Observation and quantitative research to understand users' tasks and goals. This research provides a clear understanding of the big picture through documented pain points, workflows, and desires.
User Personas
User Personas
A group exercise to understand what potential users are experiencing and start to gain empathy. This practice produces a persona document that defines key users' behaviors, goals, challenges, and needs.
User Journey Maps
User Journey Maps
A group exercise to create a visual representation of each users' attitudes and interactions with a service or product over time and across channels.

Design & Evaluation

Development should never start without first going through a design and evaluation process. In this phase, we explore our solutions to our users’ pain points through low fidelity wireframes and interactive prototypes.

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Wireframing
Wireframing
Low fidelity "sketches" of the application or new feature to verify key workflows and behaviors. Wireframes are based on key deliverables from the discovery phase.
Prototyping
Prototyping
A somewhat interactive representation of the application for verifying value, usability, feasibility or viability. Prototypes are based on key discovery deliverables and the outcome of wireframing.
Visual Design
Visual Design
A high fidelity representation of the application with images, colors, typography, space, and iconography for final usability testing and aesthetic testing.

Development & Delivery

The product process typically starts with an idea or a problem statement – the discovery phase. We conduct deliberate design thinking practices and market research to decide how to pursue an idea. Each practice is an artifact that’s produced to be referred throughout the rest of the design and development process.

Want to know more about these processes?
Contact Us
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Solutions Roadmap
Solutions Roadmap
A goal-oriented roadmap that provides a strategic view of where the product offerings are headed, based on timelines and features across multiple products.
Epics and User Stories
Epics and User Stories
A collection of work items that tie back to a value-added business objective and define high level requirements for the delivery team.
Prioritized Backlog
Prioritized Backlog
A decomposed, prioritized list of items to be worked, including the level of development effort for each item.
Minimum Viable Product
Minimum Viable Product
A fully working version of the product produced from the prioritized backlog items. Contains enough features to be usable by early customers who can then provide feedback for future product development.
Whatever your product needs are, we custom-develop and manage software that people want to use time and time again.
Whatever your product needs are, we custom-develop and manage software that people want to use time and time again.
Frontend & Backend Development
Mobile Application Development
Cloud Systems Services
Systems Integrations
Application Modernization & Migrations
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