Evaluate Your Customer Platform for Better Business Outcomes

The widespread adoption of online shopping has introduced multiple challenges for retailers. Whether shopping online or at brick-and-mortar locations, your customers have high expectations for a seamless experience. More importantly, they expect your store to support the new norms of modern, omnichannel shopping, which include features such as:

• Support for customers to buy online, pickup in store (BOPIS).
• Trustworthy estimates of current in-store inventory.
• A unique customer ID shared across online and in-store channels.

To stay competitive, your business needs to ensure its customer platform consistently performs at a high level. Review the following checklist to evaluate where your retail system stands.